Shed GeekPodcast

Shed Geek Podcast

An insider's view of the shed and portable building industry, hosted by Shannon Latham. Real operators, manufacturers and innovators sharing what works.

An On Air #Podcast light box beside a studio microphone and headphones
Shannon Latham in a white shirt, bow tie and suspenders, with his quote: I eventually found a home in the portable building industry, and although it took a while to get there, it has been worth the wait to find something I enjoy so much.
Downloads
225K+
Weekly listeners
1.2K+
Episodes
500+ since 2021

About the podcast

Candid conversations from inside the industry

The Shed Geek Podcast offers an in-depth look at the shed and portable building industry, where real operators, manufacturers and innovators share what's working on the ground to build, market and sell portable structures.

Hosted by Shannon Latham, each episode delivers candid conversations that bridge the gap between surface-level perception and the deeper insights that drive the business. Listeners meet a variety of guests who specialize in particular niche areas of the world of sheds.

Shannon Latham sitting on the roof of a grey shed with its roll-up door open

On the show

  • iFAB
  • Versabend
  • J Money
  • Pittsburgh Paints Co.
  • StoryBrand
  • Build Back Better
  • From Contract Builder to Regional Powerhouse in the Carolinas
  • AI Can Scale Dealer Support Without Losing Trust
  • Sell Post Frame With Confidence
  • StoryBrand for Shed Dealers

Shed Geek Podcast

Latest episodes

The newest conversations from the Shed Geek Podcast. Press play to watch or listen, or open any episode on Buzzsprout.

  1. Now playing

    Season 6, Episode 98 · November 11, 2026

    Rent-To-Own Explained

    Listen on Buzzsprout
  2. Season 6, Episode 97 · November 6, 2026

    Shed Software Built By A Seller

    Listen on Buzzsprout
  3. Season 6, Episode 96 · November 4, 2026

    NSRA 2026 - VIP EVENT

    Listen on Buzzsprout
  4. Season 6, Episode 95 · October 30, 2026

    AI Should Execute Work Not Just Chat

    Listen on Buzzsprout
  5. Season 6, Episode 94 · October 28, 2026

    Grow Dealers Through Quality and Custom Work

    Listen on Buzzsprout
  6. Season 6, Episode 93 · October 23, 2026

    What Wins RTO Business Today? PART 2

    Listen on Buzzsprout

Every episode is on YouTube, Spotify and Apple Podcasts.

Meet the Geek

Shannon Latham

Shed Geek Podcast logo

Shannon Latham, the driving force behind the Shed Geek Podcast, is a seasoned professional deeply embedded in the shed and portable building industry with nearly two decades of experience. Raised in Southern Illinois, his path included roles as a casino bartender, hotel manager, and co-owner of multi-state sales locations. Within the portable building industry his impact has been most pronounced, spanning procurement, sales leadership, and ongoing collaboration with shed dealers, manufacturers and suppliers.

Shannon doesn't just participate in the industry, he helps move it forward. Through the Shed Geek Podcast and the broader Shed Geek Media platform, he engages directly with the people building, selling and innovating across the industry. In his free time he unwinds with his granddaughters or in his shed office, drawing, reading and listening to music, and he serves as a community service chaplain.

I eventually found a home in the portable building industry, and although it took a while to get there, it has been worth the wait to find something I enjoy so much.

Shannon Latham

About the show · Shed Geek Podcast

The show about the shed industry, by the people in it

The Shed Geek Podcast has published 500 episodes and counting since its first release in March 2021. Host Shannon Latham, a self-proclaimed "Shed Geek," talks with the people who make the portable building business run: manufacturers, dealers, haulers, rent-to-own companies, suppliers and service providers. Topics run from shed hauling, sales and marketing to rent-to-own, shed history and faith.

Who you'll hear

The guest list is the industry itself. Recent seasons have included shed builders growing into regional companies, suppliers launching new products, marketing specialists, and operators who have been through the hard years and come out the other side. Many of the companies on the Shed Geek partners page have told their own stories on the show, including iFAB, Versabend and two exclusive providers for the Shed Geek Media Network, J Money and Pittsburgh Paints Co. Shannon's invitation is open: "Everyone is welcome, even if we compete."

What the conversations cover

A few threads from the 2026 season:

  • Marketing that holds up. Google Business Profile, reviews, websites that bring in leads, ad attribution and follow-up, and how AI search is changing what gets clicked.
  • Selling and financing. Rent-to-own and consumer financing side by side, the dealer model question, and how to make pricing and payment options clear to buyers.
  • Products and lots. Building beyond storage sheds, from post frame and finished buildings to playsets and hunting blinds, and display lots that show buyers the options.
  • Running the business. RTO contracts and portfolio data, leadership and culture, and growing through tighter markets.

STEEL KINGS

The feed also carries STEEL KINGS, a show about the metal building side of the business, with around 50 episodes so far. Hosts Jared Ledford and Eric Olson talk steel buildings, carports, post frame, marketing and the partnerships that help a metal building dealer grow.

Five years in

In August 2025, Shannon marked five years of the show with a solo episode recorded in the Batcave, his studio. He talked about where Shed Geek started, the new office space converted from an old church, the growth of Shed Geek Marketing, the changes in rent-to-own, and the industry events that point to a more organized shed community. The show has grown into more than interviews. It works like a digital magazine where shed professionals can share what they know and help others grow.

Be a guest, suggest a topic

To be a guest, use the form on this page or the contact page. To suggest a topic or ask a question you want answered on the show, email info@shedgeek.com. Follow the show at the handle @shedgeekpodcast on YouTube, Facebook, Instagram and Twitter, and sign up for the weekly newsletter through the Shed Geek website.

Advertise on the show

Shed Geek sponsors reach manufacturers, dealers and suppliers across the industry, and advertising ROI can be measured digitally across audio and video. The Shed Geek media kit lays out the podcast and newsletter options and pricing. For help with your own marketing, see Shed Geek Marketing, or talk to Shed Geek Consulting about the bigger decisions. The team also runs its own lots through Shed Geek Structures.

Episode counts, dates and descriptions come from the Shed Geek Podcast RSS feed and show notes, including "Five Years of Shed Geek: Reflections and Future Directions" (August 2025). Download and listener figures come from the Shed Geek media kit.

Be on the show

Pitch a guest or a topic

Want to be a guest on the Shed Geek Podcast, or have a topic you want the show to cover? Send us a message and we will be in touch.

You can also email info@shedgeek.com or follow @shedgeekpodcast on YouTube, Facebook, Instagram and Twitter.

Shed Pro